A world of experience
Over a 28 year international trade career, John has focussed on mentoring global clients to nurture and develop successful business ventures. A native of Hong Kong, under John's guidance local producers have prospered into key industry leaders. His extensive Hong Kong production expertise has been pivotal in transforming companies around the world into desirable and recognized brands.
Since 2003 John has satisfied a desire for positive contribution to the global community. He founded the non-profit organisation Destiny 2013 while simultaneously testing its House of Olive Oil concept. From one tiny outlet in Hunan province (the real China) this initiative has grown to provide valuable market data for olive oil producers, exporters and distributors alike.
Expertise with insight
John B Wu is uniquely placed to assist companies looking to win the China market assess risks and avoid pitfalls so the potential benefits of establishing a presence in the world's largest market translate to celebrating success.
After almost 30 years across three continents, John has become well-versed in western business practice, expectations and perception. While he sees your business the way you do, John's intimate knowledge of Chinese social and business culture make him an ideal intermediary.
In an environment where trust and relationships are fundamental, John has developed strong and enduring alliances. Relationships that support his consistent efforts to bridge the cultural divide while client ventures establish and grow.
A distinctive skillset
While many exporters are enthusiastic about the China market, John B Wu knows a large proportion is unprepared for Chinese business behaviour and conduct. For more than half, this creates difficulties and obstacles that delay turning a profit.
John's skill-set is fundamental in setting his clients apart from this trend. Fluent in French, English and major Chinese languages/dialects (with a secure grasp of Spanish, Italian, and Portuguese) John's strategic planning, astute negotiating style, solid business alliances and smooth navigation of a complex regulatory environment all contribute to lucrative ventures.
